![]() ![]() In the mid-1950s, they planned to upgrade their then existing Hindustan models based on the Morris Oxford Series Il ( Hindustan Landmaster), they eventually acquired rights for the new Morris Oxford Series III. They began operations in a small assembly plant in Port Okha near Gujarat by assembling the then Morris 10 as the Hindustan 10. The company was established just before Indian independence, in 1942 by B.M. Hindustan Motors Limited (HM), part of the Birla group was India's pioneering car manufacturing company and later a flagship company of the C.K. The Ambassador replaced the Morris Oxford Series II based Hindustan Landmaster, which was quite similar, and the larger Hindustan Deluxe based on the Chevrolet Deluxe. The car was designed by Alec Issigonis whose other designs were the Mini and Morris Minor. The car was quite spacious due to its semi-monocoque design which was quite an advancement in the early 1950s in vehicle engineering. The Series -III model itself was a derivative of the Morris Oxford Series - II model which was developed prior to the Austin and Morris merger. In 1956 it sold the rights and tooling to Hindustan Motors as it had done for its previous Series - I and Series - II models which were sold by Hindustan Motors as Hindustan 14 and Landmaster. The Ambassador was basically the same Morris Oxford Series - III, launched by Morris, then a part of British Motor Corporation. History 1955 Morris Oxford series III was launched in India in 1957 as Ambassador Mark I Side view of 1956 Morris Oxford Series III that remains unchanged till date except for frontal grill changes Design and development ![]() The tie-up entailed two joint-venture agreements between the companies of the two groups. On 11 February 2017, Hindustan Motors executed an agreement with PSA Group for the sale of the Ambassador brand, including the trademarks, for a consideration of ₹80 crore (US$10 million). The automobile was manufactured by Hindustan Motors at its Uttarpara plant near Kolkata, West Bengal. The Ambassador was based on the Morris Oxford series III model, first made by Morris Motors Limited at Cowley, Oxford in the United Kingdom from 1956 to 1959.ĭespite its British origins, the Ambassador was considered as a definitive Indian car and was fondly called the "King of Indian roads". The Hindustan Ambassador is an automobile that was manufactured by Hindustan Motors of India from 1957 to 2014, with improvements and changes over its production lifetime.
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